Source of Truth

The Power of Zero-Party, Unstructured Data

Building a Multimodal Customer 360 in an AI-Driven World

Aug 7, 2024 • 

John Bourous

6

3

March 2024

Architecting Marketing for AI

Seven guiding principles for integrating AI and marketing

Mar 15, 2024 • 

Tom Affinito

 and 

Alex Dean

7

1

January 2024

Data Clean Rooms: Feature, Product or Platform?

Jonathan Mendez on this emerging data collaboration technology

Jan 25, 2024 • 

Jonathan Mendez

 and 

Alex Dean

7

5

November 2023

Preserving first-party identity in an ITP 2.0 world

Are cookies dead, or only sleeping?

Nov 10, 2023 • 

Alex Dean

2

October 2023

Your primary tag needs to be Switzerland

Snowplow's Behavioral Data Manifesto, Part 1

Oct 12, 2023 • 

Alex Dean

12

5

March 2023

Falling in Love: CTOs and the Composable CDP

Jon Mendez on the craze that started it all: the Composable CDP

Mar 3, 2023 • 

Jonathan Mendez

 and 

Alex Dean

10

February 2023

Why martech is interesting again

Welcome to Source of Truth!

Feb 21, 2023 • 

Alex Dean

25

1